Last week, I tweeted an article from one of my favorite websites that I found funny, yet strangely relevant to this blog’s theme.

Cracked’s article, written by contributor C. Coville, highlighted some of the strangest and most absurd things people will do when a threat to their reputations online arises. These reactions range from arguing back on the website the review is posted to showing up at the reviewer’s house.

That’s right, I said showing up at a reviewer’s house. Coville cites not one, but two cases of authors going to a reader’s house after that reader gave their work a bad review. One decided to turn around on the front step and walk away, while the other was not so wise. He ended up in a physical confrontation with the reader.

Two restaurant owners severely overreacted to bad reviews when they decided to attempt to ruin a person’s real life reputation. One woman, after her restaurant was spoken ill of online, sent the reviewer’s coworkers an email regarding outlandish sexual preferences under a fake account with the reviewer’s real name. Another restauranteur created a fake blog with the reviewer’s name and wrote posts “confessing” to several illegal activities.

Ironically, these acts of revenge only furthered the bad reputations of those being reviewed. Rather than having a few accounts of a single bad experience that they could easily shrug off, they are now featured in an extremely sarcastic article on a comedy site and being spread around the internet over and over again. That brings back the point I made in my last post, that people who draw negative attention on the web tend to be remembered better. When it comes down to it, sometimes the easiest way to protect your webutation is to stay calm and classy, and roll with the punches.